Hello Affiliates,
This week, we’re diving into the crucial, yet sometimes slightly less-than-thrilling world of landing pages.
In a past article, we discussed the power of having your own order form (you can revisit that here), which we’ve seen significantly boost conversion rates.
But before we get to the order form, let’s ensure the foundation is strong. Your translation services landing page is the digital welcome mat for potential clients.
It needs to be compelling, informative, and designed to turn curious visitors into paying customers.
Think of “passive income” from translation services. While the income itself might seem passive once the system is in place, the initial setup – like building a high-converting landing page – requires active effort.
It’s like your stock portfolio: the interest you earn is passive, but you had to actively invest the capital first. The more strategic effort you put into building effective landing pages, the greater the passive income potential down the line.
So, how do we create a translation services landing page that actually converts?
Remember! These tips apply to any kind of service or product.
Drawing inspiration from best practices, here are some key elements to consider:
- Compelling Headline: Your headline is the first thing visitors see. Make it clear. Make it concise. Make it benefit-driven. What problem do your translation services solve?
- Clear Value Proposition: Immediately communicate the unique value you offer. Why should someone choose your translation services? Highlight your expertise. Highlight language pairs. Highlight turnaround times. Highlight any specializations.
- Benefits, Not Just Features: Don’t just list the languages you offer. Explain how accurate translations will benefit your clients. Think legal documents. Think business communication. Think personal needs.
- Strong Visuals: Use high-quality images or graphics. Make them relevant to translation services. Create a professional impression.
- Social Proof: Include testimonials from satisfied clients. This builds trust. This builds credibility.
- Clear Call to Action (CTA): Tell visitors exactly what you want them to do next. This could be “Request a Quote.” It could be “Learn More.” Or, as we’ve discussed, lead them to your dedicated order form.
- Easy Navigation: Ensure your landing page is easy to navigate. Ensure it’s easy to understand. Remove any unnecessary distractions.
- Mobile Optimization: A significant portion of online traffic comes from mobile devices. Make sure your landing page looks great. Make sure it functions flawlessly on all screen sizes.
Remember, the goal isn’t to achieve absolute perfection on your first try.
The key is to create a landing page that is functional. Make it informative. Build trust with your audience.
Still looking for some inspiration? Check out our Translation Landing Page toolkit, where we give you everything you need.
Unlike the poor guy in the meme, you don’t have to go it alone.
We’re here to help you break through that initial barrier and to help you see the genuine revenue potential of selling translations.
Many fail simply because they never start. Believe in your ability. Create a valuable resource for your clients. Give it a try.
Just last week, two separate affiliates earned over $200 each in commission, which was part of a larger notarization and apostille request..
That was on just one translation project.
How about 10x that commission?
Simply by telling people you exist.
It’s very possible, with consistency and a well-developed plan of action.
Don’t be a stranger on this journey. If you have any questions, ideas, or concerns, feel free to email us at [email protected].
Or better yet, schedule a 1-on-1 with me here.
Best of luck in building your high-converting landing pages!
Gabe and the Idiomatic Affiliates Team
Leave a Reply